This lightning talk will briefly describe a project created for the SPARC Open Education Leadership Program, 2021-22 cohort. This project, Marketing Open Education and Pedagogy to a Medical School, was developed with a school of medicine in mind, an underrepresented population in open education. With an emphasis on encouraging open pedagogy in medical education, this project serves as a resource for other health sciences librarians. Librarians can use these outreach and marketing materials in their own communication with health sciences faculty and students. These materials are general enough to be used or adapted by any academic library.
This project produced a social media marketing campaign aimed at medical faculty, staff, and students. This marketing campaign is informational and launched during Open Education Week in March 2022. Other components of this project included two infographics, a short video, a sample assignment, and a workshop about open scholarship. This presentation will cover the pros and cons of each type of marketing tool. The openly-licensed community resource will be shared so viewers can create their own open pedagogy marketing campaign.
By attending this session, attendees will be able to:- Understand the importance of interviewing stakeholders
- Create their own social media plan for raising awareness of open pedagogy and open education
- Use other techniques for outreach, like infographics, videos, and workshops
- Access, edit and reuse an openly-licensed resource to create their own outreach campaign
