Cost savings are one of the commonly-touted benefits of OER textbooks, and those savings can be crucial for many students, especially those who are financially disadvantaged. But the impact of OER textbooks is limited if students don't know about textbook costs when they are choosing their costs for the semester. To facilitate this knowledge, many institutions have implemented course marking systems. Although course marking is helpful, many students don't know how to navigate such systems (or that such systems exist).
In this session, a librarian at an institution with an existing course marking system will detail how they designed an outreach campaign to inform students, parents, faculty, and academic advisors about OER textbooks and the course marking system. They will share ideas for how to connect students with information about OER textbooks and course marking at the time that they need it - when they are preparing to register for classes.
By attending this session, attendees will be able to:- Identify at least three target audiences for an outreach campaign focused on course marking
- Access openly-licensed templates for an outreach campaign focused on course marking
